Sneakers that go with everything
One pair, worn five days a week, with jeans and with tailoring. What makes a sneaker versatile, and the four silhouettes that always are.
Read the talk →Home › Fashion Talk › Style Guide
Style Guide
Buy in August, not the last weekend. The list that actually gets worn, in the sizes that survive to Christmas.

Every year the same August scramble, and every year the same discovery in November: half of it did not fit by half term and the other half was never worn.
Five polo shirts, three trousers or pinafores, two jumpers. Nobody notices repetition on a child and every parent notices laundry. Multipacks are cheaper per item and identical, which means a lost one is replaceable rather than a crisis.
They are worn six hours a day on hard floors and they are the only item where a bad fit does actual harm. Get the foot measured, buy the width as well as the length, and accept that they will need replacing mid-year.
Padded straps and a back panel, because it will carry more than it should. Reflective detailing if any part of the journey is in the dark, which from October it will be.
A packable rain jacket goes everywhere and gets used constantly. A coat that has to be carried gets left at school.
Homework moved onto a laptop years ago. Kids' screen glasses are cheap and, at worst, a placebo you can see through.
Picks from our shelves for this occasion. Links open on Amazon.
One pair, worn five days a week, with jeans and with tailoring. What makes a sneaker versatile, and the four silhouettes that always are.
Read the talk →Buy once. What to check before you spend, why the lining matters more than the label, and the three layers underneath that do half the work.
Read the talk →A list, not a lecture. The twenty things that dress a working adult in India from Monday to a wedding, and the order to buy them in.
Read the talk →The Enigma letter
An occasional email when there is something worth knowing — festive picks, new Fashion Talk and the week’s offers. Unsubscribe in one click.
Your orders list
Tell us and it goes on your own list at My orders. Enigma cannot see your Amazon account — and nothing you say here is sent to Amazon.
Asked once per item. See my orders →